THE BRIEF
Flambard Williams are an award-winning specialist property investment company. Flambard had a PPC (pay per click) campaign which was under-performing, driving a low level of conversions for a high CPA (cost per acquisition).
OUR APPROACH
We performed an in-depth audit of the Google Ads account and website covering account structure, campaign and keyword performance, wasted spend, bid adjustments, landing page performance and tracking implementation. Using this data we rebuilt the account increasing the conversions and reducing CPA within a month.