THE BRIEF
Invest ESSEX required a series of adverts to be designed and published in the Essex Chronicle across several weeks to promote and advertise their sponsorship of this year’s Business Awards. We also had a full page advert being printed in the show brochure. The brief was clear – keep it clean, simple and contemporary.
OUR APPROACH
Invest ESSEX already have a great logo and brand guidelines so we built up our adverts around that and took inspiration from their website and used their key colour to emphasise important information. Add in some coloured darts and modern imagery and the adverts were finished in no time!