THE BRIEF
The client approached us as they had recently purchased a new hotel and needed a new brand concept, venue signage, a website and marketing support. Being next door to Aintree Racecourse they wanted a brand that would have a connection with racing but also stand out from other local hotels and showcase a modern look for their business to get them noticed.
OUR APPROACH
First we suggested names which reflected the identity of the business, had an available domain and wasn’t similar to other local businesses. Once the client had made the selection, we designed a clean and contemporary logo which incorporated movement which ties in with the racecourse. We then used this logo to design all venue signage, in-room information, printed marketing material and setup social media profiles. We also created a new website that showcases the hotel, it’s unique location and promotes the use of online booking.
THE STRATEGY
For paid search, we used research tools to determine the most effective keywords for the campaign based on relevancy, location and search volume. We used this data to implement granular campaigns which targeted individual search query themes and locations. We also utilised call extensions within the account so users can click and call straight from the ads.
We built Facebook campaigns which targeted people with an interest in horse racing and Liverpool. Utilising advanced ads manager bidding features we were able to obtain new pages likes for as little as 17p, significantly increasing the following over a short period.