Tandem > Digital Marketing > Alternative Milestones

Alternative Milestones

The Brief

Alternative Milestones, a local start-up, approached Tandem wanting to grow their following on Facebook and Instagram to promote their alternative baby milestone cards to new and expecting parents in the UK.

Our Approach

Tandem got to work growing Alternative’s social following through a combination of paid and organic social marketing, running regular competitions and sharing engaging, visual content with a focus on new and expecting parents. They also encourage their customers to share pictures of their little ones with branded hashtags.

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